The Rise of Influencer Marketing: Insights from Social Media Experts in Kolkata

In 2025, influencer marketing isn’t just a trend—it’s a powerful pillar of brand strategy. For businesses in Kolkata, the influencer wave is transforming how brands connect with consumers. With platforms like Instagram, YouTube, and even LinkedIn becoming marketing battlegrounds, social media experts in Kolkata are playing a pivotal role in driving this shift. Whether you're a startup, small business, or growing brand, understanding how influencer marketing works—especially from a local perspective—can be a game-changer. Let’s explore how social media experts in Kolkata are leveraging influencer marketing, what makes the strategy so effective, and how it blends with other digital services like pay-per-click advertising services . What Is Influencer Marketing and Why Is It Booming? Influencer marketing is the collaboration between brands and individuals who have a dedicated following on social media. These influencers, whether macro or micro, act as trusted voices...